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Keeping track of marketing trends has become chaotic, baffling, and downright ridiculous. There’s too much crap out there and too little time to figure out what really matters. The Goldpan Report filters through the noise to send you a weekly email about the trends that really matter.
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Every week, I send you a single email with the most important marketing trends you need to know about. If it’s not in the email, you don’t have to worry about it. Think of the Goldpan Report as your personal marketing playbook.
(that’ll be me.)
Dan Russell
Award-Winning Neuromarketing Expert
You’re a business leader who knows the value of your time—and you know that jumping into every new marketing trend is just another way to spin your wheels and burn money.
I ran a marketing agency for eight years. It took me almost that long to find a way to stay up to date with all the new software platforms, masterminds, training programs, and tactics that barraged my inbox on a daily basis. Odds are you’re in the same boat.
The Goldpan Report contains my hand-picked trends and insights that have a higher-than-average likelihood of moving the needle for your business. My team and I sift through all those newsletters, research reports, and case studies for you and only send the insights that you need to know about.
Dan Russell
Editor-In-Chief
There are
more marketing tech platforms today than there were 9 years ago
Every day,
marketing emails are sent to inboxes just like yours
As an “ain’t-no-hollaback” girl once said,
The marketing technology industry is crazier than it ever has been—and it’s not gonna slow down anytime soon.
There are thousands of experts, agencies, and marketing platforms out there, each with their own plan to dominate your inbox and news feed. The Goldpan Report lets you finally cancel, unsubscribe, and ignore all of them without fearing that you’ll miss out on the next legitimate trend.
I tried to get Gwen Stefani to do a quick riff for me, but she blocked my number years ago.
Unbiased, No-B.S. Answers To Questions You Can’t Ask Anywhere Else
I ran a marketing agency for eight years. I know how insane and full of idiots and charlatans this industry can seem. I even wrote a book about it. But I’ve also seen the good side of marketing—and it’s worth sifting through the mess to find it.
Every issue of the Goldpan Report is filled with unbiased, experience-driven insights from yours truly. There are no affiliate agreements or partnership clauses tying me to any platform or company outside of my own. I’m a free agent, baby! That means you get my unfiltered updates—raw and from the source.
Yup. Here are four examples of the bottom-line impact of the Goldpan Report.
e-Commerce
92.5% boost in online store sales
Dry Farm Wines is a natural wine subscription company that was trying to boost their checkout conversion rate. By implementing just three of our NeuroTactics—social proof, risk reversal, and authority—they increased their sales conversion rate by almost double.
Funnel Strategy
From zero digital marketing experience to 1,299% ROI
We conducted research on a rising trend in virtual summits. Using this as their core marketing strategy for one of their new products, Chip Leader Coaching achieved a 1,299% return on investment for the campaign.
Ad Insights
31% more leads using Goldilocks targeting
We researched a new ad targeting strategy nicknamed the “Goldilocks Method.” Facing rising advertising costs, The International School Of Forensic Handwriting Analysis put our strategy to the test, resulting in a 31% increase in lead flow without an increase in ad budget.
Offer Crafting
6,797% increase in affiliate sales
YourLabwork was looking to increase the close rate of their sales page for a well-known affiliate. They used our offer crafting strategy—powered by our NeuroTactics—to update the pricing structure and inclusions of their offer.
The Goldpan Report is where people get real, actionable marketing intelligence.
Dan manages to bring so much clarity and “translate” complex marketing concepts in a simple way
Over many years I’ve seen Dan uphold a standard that few can match. He’s leading the frontier of neuromarketing.
Sebastian Cruze
Founder — TrueFreedom.ai
Michael Matthes
the philosophy behind the newsletter
Data Beats Hype
Research is the only thing that separates the real marketing strategies from hyped-up crap. If there isn’t proof of something generates results, it’s not included in our content.
KEEP IT SIMPLE, STUPID
Marketing is, at its core, humans talking to humans. You can make it more complicated than that, but you won’t necessarily be more successful.
Always Independent
The Goldpan Report is operated independently of financial connections to outside marketing companies or investors with “other plans” for your membership. That means you get Dan’s insights unfiltered and straight from the source.
The Goldpan Report contains the must-know trends that will be at the center of marketing campaigns six months from now. Imagine if you started using them today.
Simple subscription. No commitments. Cancel anytime.