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NeuroTactic Overview

Baader-Meinhof Phenomenon

This is the effect felt when, upon encountering a new person, place, or thing, we seem to notice it with a higher frequency than before it was noticed. This is also known as the “Red Car Syndrome” due to a high number of people, during the car buying purchase, tending to notice that particular car on the road more frequently.

SUMMARY:

This is the effect felt when, upon encountering a new person, place, or thing, we seem to notice it with a higher frequency than before it was noticed. This is also known as the “Red Car Syndrome” due to a high number of people, during the car buying purchase, tending to notice that particular car on the road more frequently.

Practically and ethically applied to marketing strategy, the Baader-Meinhof Phenomenon gives us the ability to increase the frequency of attention generated toward your product or brand after a customer learns about it for the first time. This is useful in retargeting ads—in the case of retargeting, you can control (and in many ways supercharge) this effect by guaranteeing that a group of people who have engaged with your brand at least once begin to notice you more frequently, which leads to a higher level of familiarity and trust (see Mere Exposure Effect)

Primary Source:

Zwicky, Arnold. “Just Between Dr. Language and I.” Language Log: Just between Dr. Language and I, University of Pennsylvania, itre.cis.upenn.edu/~myl/languagelog/archives/002386.html.

Dream Category:

Attention

The DREAM framework, created by Vivid Labs, represents a research-backed framework for effective marketing messages. It stands for Desire, Routing, Emotion, Attention, and Memorability.

AIDA Category:

Awareness
AIDA is a well-known framework for assembling a marketing message. It stands for the four steps of human decision-making: Attention, Interest, Decision, and Action.

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