We’re bringing a bottle of tequila to the next marketing experts meetup. Read The Goldpanifesto

Unbiased stories & studies from the frontiers of marketing

“How Expensive Are My Ads?”

ezoic ad revenue index (0 – 100)

49

Ready to dive in?

Emotion Archives

Explore this category’s archives below. Not sure what you’re looking for? Click here for a random NeuroTactic for inspiration and ideas for your next marketing campaign.

Tearjerker Ads (The Big Idea)

Has a TV commercial ever brought tears to your eyes? I remember watching an ad that made me start to tear up. God, it was

I’m Struggling To Launch My Personal Brand

I’m struggling to get the confidence to start building my personal brand. I know this is kind of ridiculous, but I’m a new entrepreneur and things change rapidly—what if I move in a different direction a year from now?

Deepfakes, Paradoxes, and AI Copywriting

Here are 3 emerging nuggets you should be keeping your eye on this week:

👾 Deepfake Videos: Companies like DeepWord let you turn a script into a personalized video. The applications here are extensive and valuable—and ethical as long as you’re not an evil mastermind.
📏 Measurement Paradox: New research shows us that we get less satisfaction from activities that we track versus those we don’t track. There are implications here for products that use self-tracking mechanisms and marketing campaigns that utilize feedback loops.
✍🏼 AI Copywriting: Computers are beginning to write better than humans—but don’t start cursing Skynet just yet. Jasper.ai is leading the way.

e-Commerce v Funnels: Which is better?

I’m confused between the e-commerce model and the typical online sales funnel model. I run a training company that sells online courses, but I also want to make it clear that I have a large library of products to choose from. A sales funnel would limit my audience’s choices by forcing them to evaluate a course that might not be the best fit for them (given our other offerings). What model should I choose? What are the pros and cons?

How big should my first-time info product be?

If a first-time online course contains 15+ hours of training content, does that impact its chances at launching successfully? It’s high-quality material that I’ve taught in person, but I don’t know how that translates to a more scalable model like e-learning. Forums are saying that a typical online course contains around 5-7 hours of content. Am I shooting myself in the foot?

What’s direct response?

First off, thank you for asking this question. I’ve lost count of the number of times I’ve mentioned that term on calls with clients (or even fellow marketers) and seen eyes glaze over.