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NeuroTactic Overview

Mere Position Effect

We remember the first and last items in a list more easily than the items in the middle

SUMMARY:

In a 2014 study of a hotel booking website, researchers found that a hotel’s position on a list of available options has an effect on the rate at which customers chose that hotel. The research showed that the first and last options in the list received the highest engagement. This is known as the Mere Position Effect.

Most readily applied to eCommerce websites, the Mere Position Effect gives marketers the opportunity to promote their highest-selling or most-profitable products by positioning them at the top and bottom of product galleries and lists.

Consider how you can use the Mere Position Effect on your own website, whether it is for a product range, a list of top-converting blog posts, or service information pages. If you are in a retail location, make use of this effect in menus, signage, and window prints.

Primary Source:

Ert & Fleischer (2016). Mere position effect in booking hotels online Journal of Travel Research, 55(3), 311-321.

Dream Category:

Memorability

The DREAM framework, created by Vivid Labs, represents a research-backed framework for effective marketing messages. It stands for Desire, Routing, Emotion, Attention, and Memorability.

AIDA Category:

Awareness
AIDA is a well-known framework for assembling a marketing message. It stands for the four steps of human decision-making: Attention, Interest, Decision, and Action.

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