We are wired to place more value on products, places, and experiences that create a connection to the past. This is why vintage video game consoles and vinyl records still have a place in modern-day culture. Although their technology has been far surpassed, we still choose to pay a premium to get a slice of nostalgia from a product we once had.
Think about how you can incorporate nostalgic elements into your marketing, or even your products. Carefully consider what “era” you want to help your customers return to (this will be based on their age demographic), and then do your research on what cultural references and visual styles you can use to create a “blast from the past.”